Role of Artificial Intelligence (AI) in Marketing

Authors

  • R. Reshma Assistant Professor, Department of Business Administration, Immaculate College for Women, Cuddalore, Tamilnadu, India

DOI:

https://doi.org/10.21839/lsdjmr.2024.v3.187

Keywords:

Marketing, Artificial intelligence, Bibliometric analysis, Intellectual structure

Abstract

Risky developments close by the snare of things colossal real factors examination, blockchain, and fabricated information have changed the methods associations' capacity. all the hazardous advancement, man-made intellectual prowess (simulated intelligence) is the current day mechanical disruptor and holds a gigantic advancing change limit. Experts Worldwide is wanting to figure out tasteful suit man-made insight deals with any consequences regarding its publicizing limits. In any case, a sensible composing overview can feature the meaning of produced information (computer-based intelligence) in advancing and frame destiny focuses on direction. In addition, co-reference and co-rate evaluation presented the applied and academic neighborhood. Data gathering using the Louvain set of rules helped me with becoming aware of studies sub-issues and future assessments rules to enhance artificial intelligence in advancing

Published

12/31/2024

How to Cite

Reshma, R. (2024). Role of Artificial Intelligence (AI) in Marketing. Louis Savinien Dupuis Journal of Multidisciplinary Research, 3, 217–225. https://doi.org/10.21839/lsdjmr.2024.v3.187

Issue

Section

Original Article